Poking holes in hits
Published by John Torvi on September 24, 2007I was watching tv on the weekend when a tv announcer came on who was talking about generating hits for a
website and how that was an important indication of the number of
visitors going to a website.
What are hits? Are they like mob hits? Hit singles? Why are they important?
To put it simply, if a webpage contains 5 images, then one visit to that page would constitute 6 hits (1 page + 5 images)
hits, while expressing the number of files that were requested,
actually don't demonstrate the number of visitors that visited a
Why is this significant to the everyday person who is
just concerned with trying to draw more people to their website?
Imagine if you are trying to tell your boss that the company website is
getting a million hits a month. Yet your boss replies and says that
number isn't anywhere close to the revenue that is being generated by
the site. Your visitor count could actually be closer to 100, 000 or
less, depending on how many pages and how many images and other files
are on your site.
Thankfully, there are tools out there that
allow you to see a better picture of how well your website is actually
doing, and how many people are actually visiting your site (amongst
Satu Creative Technology educates its clients on
the use of web analytics and uses Google Analytics to produce accurate
reports of visitor traffic.
Call us today to set up an appointment to find out how you would be able to use web analytics to your advantage